Cherry Ghost
Live @ Bristol Thekla Social
June 21, 2007
Interview & Photography: Steve Bateman

"Some songs come along and simply tear into your heart, so emotionally pure, they fill a gap in your life you never knew was there." Planet Sound, People Help The People Single Review

Prior to Cherry Ghost, like most musicians who dream of making and playing music for a living, Simon Aldred cut his teeth as a member of numerous unsigned / undiscovered groups who would eventually disband.

Now as a solo artist, the 31-year-old Bolton-born / Manchester-based troubadour, has cited "Experience" as one of the main reasons for deciding to pursue a solo path. Along with a deep love of Johnny Cash, "weather-worn singer-songwriters" and Country-tinged Americana, which is also reflected in Simon's own yearning and whiskey-soaked voice - a voice which has a maturity that goes way beyond his years.

And following in the footsteps of Cherry Ghost's celestial and epic first single, Mathematics. Forthcoming debut album, Thirst For Romance, will provide listeners with an ambitious, melodic, ethereal and sumptuous soundtrack, that has both "sad and uplifting moments" - moulded by Simon's Northern landscape - and authenticates his motive, to create what he calls "White Soul Music."

Explaining the reason behind the band's name, Simon has unveiled, "I'm a big fan of Wilco, and it's one of the lyrics in a tune of theirs called Theologians. It just seemed like a nice bit of imagery, and I didn't want to call myself my name, because it just seems a bit dull to me. It doesn't really make me want to rush out and buy a record if I just see somebody's name."

No one's ever gonna take my life from me
I lay it down, a ghost is born, a ghost is born, a ghost is born
I'm an ocean, I'm all emotion, I'm a cherry ghost, cherry ghost

Speaking to City Life last year, he also stated, "When you're in a band, there's so many conflicting egos, and it was only after I decided to go solo that I found my voice." He also discussed how in the Summer of 2005, he went on a 3-month backpacking holiday to India without a guitar or dictaphone, "to purge himself of music and just enjoy life for what it was." But, "the minute he arrived, the melody for what would become People Help The People popped into his head, and knowing it was a good song, he had to hum it to himself every day to remember it."

As soon as Simon was back home in the UK, he began recording songs in his bedroom with a guitar and computer, "in a burst of creativity." He then sent out demos, which saw BBC Manchester's DJ Conrad Murray, playing People Help The People for the very first time (twice) in October 2005, and hailing it as "A future Manchester classic!"

2006 was an even more eventful year for Cherry Ghost, with highlights including signing to the legendary Heavenly Records, recording his debut LP in Liverpool, appearing on Later… with Jools Holland (without even having released a record), supporting The Magic Numbers, and being named as 'Manchester Artist Of The Year' by the aforementioned City Life.

In terms of influences, Simon has admitted that he "listens to a vast range of music - from 1930's Gospel music, to The Neptunes, to Kelis, to Sparklehorse, to Mercury Rev, and all the rest of it. You just absorb it all and whatever comes out, combined with all your own personal experiences, is something pretty unique."

Having put together a recording and touring band of friends - Jim Rhodes (guitar), Ben Parsons (keyboards), Phill Anderson (bass) and Grenville Harrop (drums) - and feeling "really happy that he's made a classic sounding record." I caught up with the warm + amiable Simon and Jim at the Bristol Thekla Social, to discuss Cherry Ghost's music, the band's inspirations and after so many years spent trying, how it feels for Simon to be finally recognised as such a promising talent…

1. Firstly, what drives you to make music?
Simon: "What drives me to make music? Goodness, that's a very full-on question (laughing)! Um (thinking), it dignifies my existence in some way, and captures snapshots of my personality, whether it be good or bad… it's almost like a diary. I suppose it's an easy of way of cataloguing and recording things that you see, and things that you experience yourself, and it's creative - and I think human-beings have to be creative!"

2. After years spent as a struggling musician, is it fulfilling for you, to think that your work is now starting to be noticed?

Simon: "Yes, it's nice to be noticed - not for vanity reasons - but if you do things, it's nice for people to receive them in a positive way. We've all been in bands before and it's a struggle, so for your music to be recognised, it's very flattering - it's great (smiling)!"
*Interestingly, Simon studied Maths at University and has noted, "I do have this logical brain, which puts a damper on my romance - although apparently, there is a strong relationship between maths and music."*

3. Both Radio 1 and Radio 2 are big supporters of Cherry Ghost, are you pleased to have such a cross-section appeal?

Simon: "Very pleased, yeah - very pleased! I think it's a mark of a decent band you know? I mean it's like a band such as The Beach Boys, you've got people who are in their sixties to teenagers who listen to them! I don't think there should be any kind of musical snobbery, in that, "That's our music and that's your music." So it's great! From things as ridiculously old-school as Johnnie Walker, to Zane Lowe. Yeah, it's ace (smiling)!"
Jim: "I think it means it's hard for them to pigeon-hole you - they can't find a neat little box to put you in you know? So it must mean we're doing something right!"
Simon: "It usually irritates journalists, the fact that you can't be pigeon-holed."
Jim: "It makes for some strange audiences though…"
Simon: "It does make for some strange audiences (smiling)!"
Jim: "Every crowd is different. Sometimes you get Radio 2 crowds and sometimes you get Radio 1 crowds - it's nuts (laughing)! It's quite interesting really, because you never know who's going to turn up."

4. In November 2006, you appeared on Later… with Jools Holland, who described you as "A word of mouth phenomenon." As your TV debut, this must be a moment that you'll never forget - but what are some of your memories of the day?
Simon: "Memories? We saw Felicity Kendal walking a dog around the BBC - that's my main memory of the whole experience (laughing)!"
Jim: "I saw the back of Garth Brooks' head as well."
Simon: "No Terry Wogan though (laughing)…"
Jim: "No Wogan. We were going to kidnap him actually (laughing)…"
Simon: "Throw him in the back of a van and hold him ransom (laughing)! No, it was great! We were on the show with The Killers, George Martin, Lucinda Williams…"
Jim: "Richard Hawley."
Simon: "Yeah. It was a bit nerve-wracking because it was the first telly we'd done…"
Jim: "Quite intense, yeah!"
Simon: "Quite intense, but it was good!"

5. A new book which examines Radiohead's OK Computer, claims that this could be the last ever classic album with an enduring cultural impact, due to the growing number of consumers who only download certain songs and not complete albums. What are your thoughts on this?
Simon: "I wouldn't agree that OK Computer will be the last ever classic album, because I've bought albums since OK Computer, which are better than OK Computer!"
Jim: "I mean what's a classic album? I think it's just something that journalists like to talk about, because they've not get anything else to do."
Simon: (laughs heartily)
Jim: "I don't know? Whatever. I mean there is something about the coherence of an album, but I think that's only a process which has been in place since the CD came in. Because as soon as they got away from the concept of 2 sides of vinyl, which has a beginning and end to each side - once they got rid of that, you've already begun to unravel the concept of the album. I think a lot of CDs are probably too long, and so people then tend to not value the overall thing, and it leads to a more 'mix and match' way of listening to records you know? "I like this track and like that track." So yeah, there's probably a certain frivolity to the album."
Simon: "It's a shame as well actually, because a lot of singles, or the tunes which are the most immediate to the general public - which labels decide to release and radio stations decide to playlist - aren't necessarily representative of what a band does. So what happens now, is that people download the singles and the continuity of the album, which people obviously take seriously and musicians take seriously - we certainly do - will get lost and great tracks on the album (pausing). I mean singles of ours which have been released, in my opinion, aren't the best songs on the album. So yeah, it would be a shame if people just downloaded those."

6. Can you remember when you first felt that you were beginning to grasp the art of songwriting, and do you see a thread running through your lyrics?

Simon: "I don't think there's anything that you particularly grasp, you just kind of fumble around, and then, if something comes out which means something, and it isn't too cheesy and isn't too complex, you go with it. But in answer to the first part your question, the last couple of years probably - I've just started to kind of get my head around it. But, I think that also comes from listening to people that you want to be compared to, and settling with your own voice / finding your own voice. When I say voice, I mean physically - the actual sound that comes out of your throat. It's really important to get that and pair it with your lyrics, who you want to be and which genre (pausing), I mean I don't really think about it too much, it's just more recently. When you play a song that's 2 years old, and it doesn't feel dated, it implies there's some consistency in your writing, and then, I think you feel as though you've kind of reached (pausing), not plateau, but you've reached a point where you're comfortable that you've got a solid voice, and you're not bouncing around. As soon as you start writing songs when you're a kid, it changes from week-to-week. I used to write a tune and then 3 weeks later, I'd hate the tune that I'd written. So, there's an element of consistency which has come by in the last 2 years pretty much."
Jim: "It's probably at the point when you can play the songs night after night after night, and not get bored of them."
Simon: "Probably a half decent sign, yeah. With my lyrics (pausing), the album's called Thirst For Romance, so I guess there is a certain aspiration towards that in each tune. Not necessarily in the sense of falling in love, but in the sense of believing in something other than the actual nuts and bolts of what life is about - the everyday stuff. It's kind of having faith and otherworldliness to your life, even though it's very clear that that's not necessarily present. An aspirational quality in peoples' very common day, is the essence of a lot of the tunes. Yeah, that pretty much sums it up!"

7. Are there any particular lyrics that you've heard, or any lines of poetry that you've read over the years, that have always stayed with you?
Simon: "Well my favourite lyricist is Bill Callahan from Smog - he's the best lyricist as far as I'm concerned, and there are countless, countless images that stay with me. Poetry, there's a woman called Stevie Smith - she wrote a poem called Alfred The Great, which influenced the lyrics to Alfred The Great. Part of her poem reads…

I worship and magnify this man of men
Keeps a wife and six children on three and ten
Paid weekly in an envelope, yet never has abandoned hope

And there's a picture of a guy in his work overalls, stood with a washing line at the back of him kind of thing. It was glorifying the working man pretty much, which is the essence of the tune on the album. There's lots, but those are the main inspirations really - behind a lot of the tunes - as opposed to other music."

8. Is there a typical way that you work on song ideas?

Simon: "Some of the slower tunes, I tend to write on an acoustic guitar, and then some of the more rock 'n' roll tunes, we tend to do as a band together. But there's no hard and fast method really. Sometimes, I'll come in and say I've written a tune and we'll all work it out, and other times we'll say, "Look, let's write a tune with this chord sequence," and Jim will play a riff or write a tune around that. But, there's no real set method to be honest. Whatever's good… good is the requirement (smiling)!"
Jim: "Yeah, I mean the general attitude is (pausing), we're kind of conscious of the set, in terms of what songs we've got and what extra songs we need. There are no egos involved in it, it's just about what's needed."
Simon: "Yeah, definitely!"

9. John Lennon often talked of how his recorded work, "never quite matched the ideas / sounds that he had in his head." How closely do your songs match what's in your head?

Simon: "It's very hard! You're constantly modifying recordings that you've done in your own head, and we're constantly modifying the tunes we recorded 12 months ago, by playing them live. I mean the live performance of a tune, compared to the studio version on our album, has now evolved beyond what we initially did. And that kind of continues really, because as a musician, you've got to save yourself from getting bored, so you kind of aspire to that. But no, the songs on the album are alright actually. We did deliberate over it for a while, and they're not quite the ones that you have in your head, but they're as near as can be."
Jim: "I think that's the beauty of it, that things just happen, or a song has the potential to turn out better than you ever imagined it would. It's just capturing a moment."

10. Do you have a special memory attached to a specific song - one of your own and one by another artist / band - which will always remind you of a certain period of your life each time you hear it?

Simon: "Of my songs, Mathematics (long pause + thinking). Goodness, Jim have you got anything?"
Jim: "Um (thinking), there are loads aren't there?"
Simon: "Yeah, there's thousands! I mean to be honest, the tunes that do remind you of parts of your life, are probably not very credible ones, like '90s Club Hits when you first went to Tenerife with your mates (laughing)! I can't think of anything particularly poignant…"
Jim: "There's certain albums, that I just remember absolutely blasting when I was young you know? My Bloody Valentine - if I listen to that, it just takes me back to being about 18-years-old again and caning that (smiling)!"

11. What's the one LP that everyone should own?
Simon: "What's the one LP that everyone should own? Um (thinking), I'd say Good Morning Spider by Sparklehorse."
Jim: "I would say Isn't Anything by My Bloody Valentine."

12. What inspires you outside of music?
Simon: "Just kind of walking down the street I guess? You know - old people, kids, people in love, nightclubs, laundrettes, food, books, poems, life in general…"
Jim: "Everyday life."
Simon: "Everything and anything, yeah, yeah! People who fail, people who succeed. Yeah, all sorts!"

13. Do you have any interesting tales from your time on the road?
Simon: "Interesting tales? Goodness (smiling), yeah there's lots (laughing)! I suppose you're asking us if we've got a Parkinson-style anecdote (laughing)? Jim, can you think of one that springs to mind?"
Jim: "I almost got into a fight with a Burt Reynolds look-alike (laughing)…"
Simon: "Yeah, we got into a fight with members of an IBM Conference the other day, who tore apart our art-form, and told us that we were all wasters!"
Jim: "The Burt Reynolds look-alike was a middle-aged guy, so it was just pathetic you know, and we didn't want to get into some big altercation, so we tried humouring him, but then we had to ask him to leave."
Simon: "We've had our van impounded and people arrested."
Jim: "Oh that was good, yeah!"
Simon: "We got stranded in London on the last tour. There's all sorts really, but nothing that immediately springs to mind - it's just general day-to-day on tour kind of stuff really. It's never dull (smiling)!"

14. With the Summer Festival Season now upon us, if you were asked to curate one, which artists / bands would you ask to play?
Simon: "Um (thinking), Scott Walker. Smog…"
Jim: "We'd get the Arcade Fire down."
Simon: "Yeah! Any old-school stuff? Mavis Staples, we'd get her down - one of The Staples singers."
Jim: "Yeah!"
Simon: "Goodness, who's the guy that used to play with Elvis (looking at Jim)?"
Jim: "James Burton. Yeah, we could have him down, he's good!"
Simon: "Scotty Moore, I was thinking Scotty Moore actually."
Jim: "That Beirut chap, I like him."
Simon: "The Afghan Whigs - they should reform and play!"
Jim: "Ooh yes! Low - I really like Low!"
Simon: "Yo La Tengo, Kings Of Leon, Willie Nelson…"
Jim: "Get Amy Winehouse along."
Simon: "Amy Winehouse and one more?"
Jim: "Bat For Lashes."
Simon: "Yeah, and Cat Power!"

15. What have been some of your favourite gigs that you've attended as fans over the years?

Simon: "I remember watching Nina Simone, shortly before she left us, and that was a good gig, that was ace actually!"
*I mention that Nina Simone is one of James Dean Bradfield's favourite singers*
Simon: "Is she? She's an enormously fucking powerful singer!"
Jim: "I saw a really good Twilight Singers gig a couple of years ago - that was a really emotional performance…"
Simon: "So did I actually, yeah!"
Jim: "I think we were at the same gig?"
Simon: "Ah right, OK."
Jim: "That was absolutely brilliant, very memorable! I saw Richard Thompson play with Danny Thompson, just the 2 of them, finger-picking a guitar and a double bass. It was in the Bridgwater Hall in Manchester, and it was one of the biggest sounds I've ever heard anyone achieve - it was like there was 20 people on stage! Musically, it was just awe-inspiring watching that! A lot of the time you watch people play, and you kind of know what they're doing, and you think, well give me a bit of time and I can probably get a measure on that. But with that show, I was watching it and thinking, I have no idea what they're doing to create that noise."
Simon: "The Hold Steady as well, I saw them recently and it was a fantastic gig!"

16. And what does it mean to you to play your songs live?
Simon: "Um (laughing), sometimes it depends on the gig - it can be a real bind sometimes…"
Jim: "But that's the nature of it, that's the nature of what it's all about really."
Simon: "It's quite intense, and it's not like we're playing rock 'n' roll every night, so it does take a little bit of emotional concentration."
Jim: "You never know what to expect, and songs come out differently every night - there's enough space within the songs, for the performance to always be slightly different. So as a musician playing them, it's actually very interesting and exciting, and in a way, every gig takes on a life of its own! I personally prefer playing longer gigs actually, because the longer the gig goes on, the more of its own life it gets to take on! Sometimes that's in a good way, and sometimes (laughing), like last night, the gig sort of slowly unravelled. But that's the nature of it, and that will feed into later performances and later gigs, the experience of that. So you know, it's a privilege to be able to go out and perform every night, a total privilege (smiling)!"

17. Simon, you touched on this earlier, but could you elaborate further on how long it has taken you to find your voice / singing style?
Simon: "All my life pretty much. From when I was singing as a kid aged 10 in Church and Primary School, to being in bands at 16, to being in bands through to my 20s. Just listening to old demos that you'd done and modifying what you thought was wrong, and trying to iron-out some of the Americanisms. Listening to people you like, such as Johnny Cash, and then trying to imitate them by singing along, trying to reach the notes that they reach, trying to get the expression that they get, and eventually, you come out with something that you're not too embarrassed to listen back to. It takes a while, yeah - it's taken up until now pretty much."
Jim: "Actually, I found it really fascinating, because I was listening back to some old demos from Simon's previous bands, and it's really interesting to hear how his voice has developed!"
Simon: "Life experience changes your voice as well obviously. But that's kind of like an unknown quantity really, so I couldn't tell you how that's achieved - it's just living generally."

18. Do you each have a mantra that you live by?
Simon: "A mantra? Um (thinking)?"
Jim: "Just sort of try and be nice to people!"
Simon: (laughs heartily)
Jim: "There are just so many inconsiderate people in the World…"
Simon: "Yeah - the aim of this tour is to teach the World some manners basically!"
Jim: "I got into an altercation with a bouncer the other night, who I felt was impolite and I told him so, and he didn't like it very much, so I had to run away and hide in the dressing room (laughing)."
Simon: "Iron-out any impoliteness in the Nation and lazy-thinking. That's the plan!"
Jim: "Yeah, people sauntering through - say what you think!"

19. Is there anything that you can tell us about Cherry Ghost, which may surprise your fans?

Jim: "I don't know? I don't think they probably know very much about us anyway?"
Simon: "Yeah, they probably don't know anything."
Jim: "What seems perfectly normal to me, probably seems quite bizarre to other people (laughing)."
Simon: "Yes. Um (thinking), I suppose the most surprising thing about this band, is that it doesn't listen to any of the stuff really, that it gets playlisted with."
Jim: "Yeah!"
Simon: "We see radio playlists and we don't really listen to that kind of stuff. We listen to old Gospel music, noisy American Alt-Rock, Country music and Folk music. So, the most surprising thing to me about this band, is the fact that it gets played on radio to be honest (laughing)! I think people have imagined that we're a part of the pop clique, and they couldn't be further from the truth really."
Jim: "Our album was all recorded in a bungalow, in some remote part of Merseyside, looking out to the North Wales Estuary, by people who had never made an album before. So it's just so bizarre for a song to be on Radio 1, and then to be in all of these radio stations, having never had anything to do with that."
Simon: "It was very much a DIY project really. There was no major label intrusion or anything, we did it ourselves - from producing it, to mixing it, to mastering it - the full deal! So, we blagged it (laughing), we're blaggers (laughing) - that's the surprise!"
Jim: "Yeah (laughing)!"
*I ask the guys how it felt to listen back to the finished album for the first time*
Jim: "Well, I can't think of a point (pausing), because you're always listening back to it at various stages. To be honest, it's difficult to listen to it without going - well from my perspective - thinking about guitar parts or guitar sounds."
Simon: "Yeah. I think you've got to give it a break for 3 or 4 months before you listen to it - it's the only way you can get any perspective on it. I don't listen to it anymore, but I listened to it the other day, I'd had a few drinks and I thought, "Right, OK, I'll put it on!" Because you need to kind of get a perspective on what you're doing, in terms of writing new tunes and things."
Jim: "But it's not what we're doing now. It's recorded, it's done…"
Simon: "It's a snapshot isn't it (looking at Jim)?"
Jim: "Yeah, and it's there for other people to listen to now, and for them to respond to. We're just getting on with developing the live sound and playing gigs, and getting new material together."
Simon: "It's like browsing through old photographs when you look back at it. The songs are snapshots, and this is like us now - the living, breathing thing. So, we've done it and we've taken a photo, and that's the wedding (smiling)… have a look at the wedding photos, while we're moving on you know?"
Jim: "But it'd be fair to say that we're pleased with it!"
Simon: "Yeah, we are pleased with it!"
*I ask Simon and Jim, if they've seen any reviews of Thirst For Romance yet*
Simon: "We don't read reviews - I kind of got out of that. There's a thing that Armando Iannucci wrote in an article recently, he said (laughing), "Googling your own name, is like opening the doors to hell - it should just not be done!" You get a bit curious as to what people are saying about you when it starts off, and then you think, "Do you know what? Fuck it, I don't give a shit, I don't really care." We're are own arbiters of what we're doing. We've all got fairly decent taste, and we all listen to pretty good music, so if people like it, great! If they don't, whatever, I'm not really arsed."

20. Why did you choose to sign with Heavenly Records?

Simon: "That's a pretty straight-forward answer really. They were incredibly honest - they were the only people that criticised what we were doing, as opposed to throwing plaudits at us forever. They were honest, they were passionate, they were into the right kinds of music and we liked the people that were working there. So, it's been a really good decision basically. It's a great label!"
Jim: "During the recording of the album, there was zero interference - we were left to get on with it. Jeff (Barrett - Heavenly Founder) came down and said, "Great, carry on!" You know, all of the comments that we got were perfectly valid, and actually, kind of helped us out in a few spots. So yeah, great (smiling)!"
*In another recent online interview, when speaking of signing his contract with Heavenly Records, Simon said, "I'll never forget it - it was a relief after all those years struggling in bands. Best of all, my Mum doesn't have to explain to her friends, why her 31-year-old son is still living at home without a job!"*

21. Can you tell us about the artwork used on your record sleeves?
Simon: "We were kind of finding our feet on the first single (Mathematics) to be honest, so we were just trying stuff out, and it's natural with an artist who just gets signed, that you see things (pausing). I mean you're up against deadlines and stuff, so you think, "OK, that's a nice bit of artwork - can you do something similar?" The artwork for the second single (People Help The People) and the album, are basically family photographs from old Grandparents. The picture on the album sleeve is my Great Uncle, and my Great Grandma's in the background - Great, Great Grandma in fact! There's just a certain class about an old photograph. People used to take photographs really seriously way back when you know? There's just a real level of dignity, in probably what were pretty shitty tough times. And it's natural, it's not staged, it's not acted - and that's important! There's nothing disingenuous on this album, from the lyrics to the performances, so it was important that we thought that through."

22. How does it feel to be a part of Manchester's rich musical history?

Simon: "Fantastic - Manchester's Great! I mean we don't really play any kind of role in a scene, and we're not pally with this lot and that lot…"
Jim: "It's settled down a bit really, in the last few years. And I think it's possible now, to be in Manchester and create music that is not strictly from the venerable Mancunian tradition."
Simon: "Yeah."
Jim: "There's loads of musicians and there's loads of venues…"
*Doves' Jimi Goodwin (also a Heavenly Records labelmate) plays on some of Cherry Ghost's songs*
Simon: "The people are ace, they're properly loyal and get behind you - you almost feel (pausing), you get a very definite sense of pride from the people in Manchester, the fact that a band from Manchester's doing well. And, I think they really wear it on their heart… it's almost like supporting a football team or something (laughing), they really get behind you!"
Jim: "Yeah."
*I ask if Cherry Ghost have any homecoming shows planned*
Simon: "Yes! In July, we've got a couple of dates at the Royal Northern College Of Music - we did one, 2 or 3 weeks ago, which was sold out. They've been going great actually, but at the moment, all roads lead to Glastonbury (smiling)!"

23. There is a realisation amongst nearly every artist, in that they can never be completely content - there will always be a strong desire to create. Do you also share this feeling?

Jim: "Yeah, totally!"
Simon: "Yes! Writing is like a constant state of becoming - you never actually arrive anywhere, and you're constantly trying to reach this perfect song, or this perfect statement of your existence. But what it is - music - is a reflection of your existence from one day to another, and it reflects all of your flaws and failures, and like I say, it's just a diary, it's a catalogue. As long as you're living, you keep writing! It's a catalogue of your own creations basically."
Jim: "If you stopped feeling, then you might lose that passion. But, I think as long as you're alive and breathing, then there is always a yearning for some form of self-progression."
Simon: "Yeah."

24. What are your biggest hopes for Cherry Ghost, and do you see your sound evolving in the future?
Simon: "The second album will be quite a bit different to this album - it'll be a lot braver I think, and a little bit darker (pausing), I mean we don't know until we get into it."
Jim: "And beyond that, we'll see where it goes."
Simon: "We're not huge careerists, we'd be happy to play to 400 or 500 people in every town, and if they come and they love it, then that's all good with me! To be honest, I don't want to be playing stadiums, because I cannot stand going and watching bands in them - I think it's a hateful arena to watch music, and I don't particularly want to be a part of it. So, the way some bands do it, like the Super Furry Animals and Spiritualised - they keep it on a pretty low keel, but they've got a great reputation. That would be cool with me!"
Jim: "People who are into it because they genuinely believe in it, rather than that's what's playing on the radio at the time."
Simon: "Yeah."

25. Lastly, chips or cream buns?

Jim: "I'd go for cream buns."
Simon: "Yeah, I'd go for cream buns."
*I say that most people usually go for chips*
Simon: "Well, because we're a bit older, we're aware of the health risks!"
Jim: "We're very carbohydrate conscious in this band!"
Simon: "Yeah (laughing), that's part of our ethos actually - you could add that to one of the last questions… Carbohydrate Conscious Cherry Ghost (laughing)!"

A very special thanks to Cherry Ghost, to the band's management, and to James @ Pomona, for all of their time and help.

"I feel more fellowship with the defeated than with Saints.
Heroism and Sanctity don't interest me, what interests me is being a man."

- Camus